In Slow Economy, Trade Alliances Shine

It’s no great surprise that early winter months can be trying for any company involved in an outdoor industry. We all try different tactics to generate leads and revenue dollars. But do not overlook the obvious. Trade alliances accelerate and sustain success.

Recently we had the opportunity to install an architectural lighting design at the home of Nancy Moore, owner of The Porch Company. Nancy and I became acquainted last year when she joined Residential Resources , a Nashville based networking group. I’m thankful for every job Nancy and I worked on in the past year and was especially excited to be included on the recent project at her personal residence. Nancy also hired Siteworks , an industry leader in hardscape design and installation. Joe Hamilton and team reworked the paver walkway, built a stone retaining wall, and blended the overall scene by incorporating boulders. We applied the finishing touches with a series of copper wall lights and moonlighting, achieving aesthetics and function. Special thanks to Paul Moore, of J. Paul Moore Photography  for providing us with the pictures.

Click here to see the entire photo gallery 

John Groce – Senior Designer for Outdoor Lighting Perspectives Nashville

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